59% of consumers use Google every month to locate local businesses. An organized campaign that provides consistency and accuracy is a key factor to being successful.

Out of that 59% performing local searches, 80% of them are doing it on mobile devices. People are searching for business hours, locations, directions and product availability. Mobile devices have revolutionized the way we do business and if your listings are not consistent across the various platforms including local and map, you risk not being found. Your local listings are every bit as important as your other marketing efforts and maybe even more so because you can narrow your focus to local customers actively seeking your business.

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